Google Ads can drive strong demand or quietly drain budget.

This session is for trade business owners already running Google Ads who want more control over:

• where they are visible,
• the type of work they attract, and
• how their budget performs when competition heats up.

 We’ll cover questions such as:

• Should I even be visible right now?
• Where should I focus and where should I stay out?
• What type of work am I signaling that I want?
• Can Google clearly understand what success looks like for my business?
• How do I stay in control when competitors spend aggressively?

 Book your seat today and walk away with:

• A clear framework for deciding when and where Google Ads makes sense
• Better alignment between ads, landing pages, and business goals
• Greater confidence in managing spend in competitive markets

Trade business owners running their own Google Ads on a monthly basis, focused on higher value work and sustainable growth.

Chetna Dheda is the founder of Clicks4Business, a digital growth partner for New Zealand's trades businesses. 

With over 10 years of experience in digital marketing, she has worked with businesses both locally and internationally, managing more than 300 Google Ads accounts. This includes over 100 trade businesses.

In addition, she builds websites tailored specifically for Kiwi trade businesses, combining web design, Google Ads, and SEO to help established companies attract the right work and grow with confidence.