Outperforming your competition to survive and thrive in a challenging market comes down to just three things:

1. Cut costs where possible, without cutting too deep
2. Research and get closer to the needs of your customers
3. Advertise – the right way.

Quick facts:

• Strong brands recover 9x faster than others
• Brands who advertise in a challenging market project stability
• When consumers are open to new habits and new ways of thinking, you can reposition your brand, or even open new markets by introducing a new product or service

In a new market, consumers want brands to help them through the situation:

• 77% want you to talk about how your brand is helpful in the new everyday
• 75% want you to keep them informed about your reaction to the new situation
• 70% want you to offer reassurance